Retro Roasters is a coffee roaster from Winnipeg, Manitoba. Using colourful 80s-inspired graphics, this coffee company demands attention on the shelves. The brand identity is complete with logos, photography guides, repeat patterns, and three mascots.
Responsibilities: Design, illustration, copywriting, and original product photography.
Business Cards
Coffee Mugs
Original Product Photography
Coasters
Original Product Photography
I had the opportunity to take original product photography that has been used on social media and the website.
The roast names are inspired by 1980's pop culture, from Blondie to Back to the Future. I wrote the following blurbs for the website to accompany each roast.
Mad Max Medium Roast: You’ll be strong enough to take on the apocalypse after a sip of this brazen brew.
Delorean Dark Roast: Add a 1.21 gigawatt boost to your day with our boldest roast.
The Breakfast Blend: This blend of Colombian, Guatemalan, and Ethiopian beans will give you the confidence to tackle your day. Whether you’re a brain, a beauty, a jock, a rebel, or a recluse, this roast is for you.
Blondie Roast: One way or another, this bright and feisty roast will help you channel your inner Debbie Harry.
